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Marketplaces (cont'd): However, businesses can also take advantage of the marketplace to reach potential customers in their local area. By listing their products or services on the marketplace, businesses can tap into a large pool of potential customers who are already actively looking to buy. Marketplaces can also be a valuable tool for businesses looking to test out new products or services without investing too much upfront. By listing a product or service on a marketplace, businesses can gauge interest and demand before investing more heavily in production or development. Marketplaces can also be a valuable tool for businesses looking to expand their reach beyond their local area.

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